There’s something compelling about photographing a brand-new extended-stay hotel—especially when the design leans into natural light, clean lines, and thoughtful layout.
The TownePlace Suites Murfreesboro TN brings a fresh, modern extended-stay experience to the growing Murfreesboro market. Located just outside Nashville, this property blends functionality with contemporary design in a way that feels intentional and inviting. You can view the property here:
https://www.marriott.com/en-us/hotels/bnamt-towneplace-suites-murfreesboro/overview/
This project was a split shoot, designed to capture the interiors immediately and return during warmer, greener months to elevate the exterior presentation even further.
About the Property
The TownePlace Suites Murfreesboro TN reflects the brand’s newest room design and public space layout. From the moment you walk into the naturally lit lobby, the tone is set—modern vertical wood slat dividers, clean tile flooring, layered seating areas, and warm accent textures create a welcoming yet professional atmosphere.
Guest suites follow the updated TownePlace layout with fully equipped kitchens, flexible workspaces, streamlined bathrooms, and contemporary furnishings designed for longer stays. The layout maximizes usability while maintaining a clean, uncluttered aesthetic.
Notable spaces include:
- Expansive natural light lobby with modern lounge seating
- Updated TownePlace guest room design with full kitchens
- Outdoor patio areas with seating and fire feature
- Fitness center
- Market / grab-and-go area
- Public seating zones designed for both social and work flexibility








































Photography Goals for This Project
The primary objective was to document the property shortly after opening while planning a return visit to capture exterior landscaping in peak seasonal conditions.
Key goals included:
- Highlighting the new TownePlace room prototype
- Emphasizing natural light and open floor plan design
- Showcasing exterior twilight curb appeal
- Creating a clean, brand-forward visual set ready for Marriott marketing channels
- Structuring the project as a split shoot to elevate seasonal exterior presentation
By staging the project in phases, the ownership team can maximize long-term marketing impact.
How Amber Pinnacle Approached the Shoot
Extended-stay properties require a different rhythm. Kitchens must feel functional but not cluttered. Living areas must communicate comfort without feeling overly styled. Workspaces must appear practical and brand-accurate.
For this shoot, the focus was on balance:
- Clean, symmetrical compositions in kitchens
- Layered seating arrangements in public spaces
- Emphasis on natural light direction in the lobby
- Twilight exterior timing to elevate façade depth and signage visibility
Special attention was given to keeping the lines clean and vertical—particularly within the wood slat architectural features that define the lobby.
Brand Standards & Compliance
As a Marriott property, brand standards are non-negotiable.
Amber Pinnacle is a Marriott-approved photographer and adheres strictly to Marriott’s image composition, lighting, and editing guidelines. Every image captured and delivered aligns with Marriott’s brand requirements, ensuring seamless acceptance into the Marriott Digital Asset Center (DAC).
From camera height to lens distortion control, from white balance accuracy to amenity representation—every detail is captured with compliance in mind.
Showcasing the Spaces
Guest Rooms
The new TownePlace room design features:
- Fully equipped kitchens with modern cabinetry
- Clean workstations with integrated lighting
- Comfortable seating zones for extended stays
- Updated bathrooms with backlit mirrors and contemporary finishes
Each room was photographed to emphasize depth, cleanliness, and functionality—never over-styled, always brand-accurate.
Lobby & Public Spaces
The lobby’s defining element is its natural light and vertical architectural slat detailing. Seating zones were captured to show both social and individual work flexibility. Wide compositions highlight the open floor plan, while tighter angles reinforce warmth and texture.
Exterior
Drone and twilight photography were used to enhance curb appeal and showcase the building’s modern brick façade. The split shoot approach allows for a second phase of exterior photography when landscaping is fully green, ensuring maximum long-term visual impact.
Amenities
Fitness center, market area, and outdoor seating zones were documented with clarity and consistency, supporting both OTA visibility and brand compliance.
Deliverables & Turnaround
For this project, Amber Pinnacle provided:
- Proofing gallery delivered within 3 business days
- Fully edited final gallery delivered within 5 business days after selections
- Marriott-compliant image formatting
- Upload support for Marriott DAC
This structured workflow ensures speed without sacrificing brand precision.
Why Professional Hotel Photography Matters
In a competitive extended-stay market like Murfreesboro, photography directly influences booking decisions. Guests are comparing properties side-by-side online—often within seconds.
Clean, bright, brand-accurate photography:
- Increases conversion rates
- Strengthens OTA presentation
- Supports ownership asset valuation
- Reinforces brand consistency
A split shoot strategy—like this one—also protects long-term marketing value by capturing the property in optimal seasonal conditions.
Closing Narrative
The TownePlace Suites Murfreesboro TN represents thoughtful extended-stay design executed well. Natural light, modern layouts, and clean finishes create an environment that serves both short- and long-term guests.
Photographing properties like this is always about more than just documenting rooms—it’s about translating design intention into visual clarity.
And when the warmer months arrive, we’ll return to complete the story with vibrant exterior imagery that fully reflects the property’s presence in the market.
If you’re an ownership group or asset manager preparing for a new build, renovation, or brand refresh, Amber Pinnacle delivers Marriott-compliant photography with precision turnaround and nationwide availability.
Let’s create images that work as hard as your property does.




